21 Haziran 2018 Perşembe

Instagram TV

Starting today, IGTV lets you view and upload longer video clips than you can with Instagram. IGTV is a sort of an attack on YouTube and lets people upload and view video clips up to 60 minutes long.

You can comment on a show, like it, or send it to a friend to watch.
If you swipe up from the bottom of the screen at any time, you'll see a menu for popular videos, videos catered to you, videos from people you follow, or the option to continue watching what you've already started.
You can search for videos or follow recommended channels.



What brands need to know about IGTV
As of launch, no advertising options are available, but Instagram says it eventually plans to make sure popular video creators are able to make money from their efforts.
  • Videos are full screen and vertical
  • Video length is 15 seconds to 60 minutes
  • Users can watch inside the Instagram app or on the IGTV app
  • Videos play automatically for users upon opening the IGTV app
  • Creators can add “swipe up” call-to-action on videos
  • Within the IGTV app, users have the option to browse between “For You,” “Following,” “Popular,” and “Continue Watching” tabs
  • Engagement: users can like or comment on videos, or send videos to friends in Direct
  • Creators have their own channels, like YouTube (and anyone can be a creator)
  • Videos can be uploaded to the IGTV app or the web
  • Videos on IGTV can also be uploaded to Facebook Watch
  • File size: up to 3.6GB
  • File type: .MP4
  • Video size: 9:16
  • Video thumbnail / cover image: .JPG


Source:
https://blog.hootsuite.com/instagram-tv/
https://www.cnbc.com/2018/06/20/instagram-tv-first-look.html